Friday, October 21, 2011

The agreement of PGA Tour and Networks broadcast


The agreement of PGA Tour and Networks broadcast
The PGA Tour said Thursday that it had reached an agreement with CBS Sports and the NBC Sports Group that secured the tour’s network broadcast rights into the next decade.
With an existing deal that runs through 2012, the new nine-year network agreements will run through the 2021 season. That is almost twice the length of previous network deals, and aligns all involved with Cheap Golf Clubs the 15-year contract the tour signed with the Golf Channel in 2007.
The tour was able to pull off a blockbuster deal despite the on-again-off-again presence of Tiger Woods, the former No. 1-ranked golfer who — despite scandal, injury and a two-year winless streak — remains its No. 1 draw.
But Woods, who was given the credit for being the reason that the tour signed a record TV deal in 2001 and was blamed for network reluctance to measurably improve that agreement in 2007 when the current four-year deal was completed, was not a major factor in these negotiations, McManus said.
The schedules of events for both networks are expected to remain largely the same throughout the agreements. CBS will broadcast an average of 20 events and about 130 hours of live weekend coverage, including a spring schedule that includes the Masters; the end of the FedExCup regular season, including the W.G.C.-Bridgestone Invitational; and the Barclays, which is the first event in the FedEx Cup playoffs.
NBC will continue to show a first quarter that includes two World Golf Championships events: the Accenture Match Play Ping K15 Irons Championship and the Cadillac Championship; the Players at T.P.C. Sawgrass in May; and the final three playoff events: the Deutsche Bank Championship, the BMW Championship and the Tour Championship. NBC also televises the P.G.A. Championship, the season’s final major championship, and the Ryder Cup every two years.
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